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MSC World America to become the ultimate family destination at sea

MSC Cruises’ latest world-class ship is set to redefine family cruising with unprecedented spaces and activities, including ones developed in partnership with the LEGO® group.

The cruise line announced that its new flagship will feature seven distinct districts, each bringing together a range of tailored experiences. The ship’s blend of American comfort and European design will provide guests with a memorable cruise experience.

Brand-new activities offered:

LEGO parade – For the first time in the cruise industry, MSC World America will host a LEGO® parade with LEGO walkabouts designed to entertain children of all ages. The parade will march through the ship from Family Aventura to the World Promenade once per cruise.

LEGO family zone – Family Aventura will also see a brand-new area for master builders and bricks enthusiasts called LEGO Family Zone. Here, parents and children can play together, and LEGO® fans of all ages can unleash their creativity.

LEGO game show – MSC World America will offer a LEGO Family Game Show for the first time in the cruise industry. The competition will feature timed challenges, colourful bricks, and unexpected twists, all culminating in determining the ultimate winner.

MSC World America Doremi kids area

MSC World America Doremi kids’ area

Boxes family game show – Families will get the chance to compete in “Boxes”, a new fun-filled family game show where each mystery box will contain a blind challenge to overcome to win prizes.

Doremix family disco – For dance competition fans, a new version of the Doremix Family Disco will arrive for the first time with new technology and must-see visuals. Parents and children will dance together to win the title of best dancers of the night on the global hits of the moment and original MSC Cruises songs for children.

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High-tech experiences – Specifically created for teenagers, Star Shooters, an adventure course in the Sportplex, tasks participants with hitting a target to secure points for ultimate victory while Virtual Reality at Luna Park will give guests access to the latest VR technology experiences, to transport them to other worlds from the MSC World America.

Largest ever Doremiland – MSC World America will feature the largest, most action-packed Doremiland kids’ area in the MSC Cruises’ fleet, spanning more than 1,000 sqm. Home to seven rooms dedicated to different age groups from 0 to 17 years old.

Baby services are offered in collaboration with Chicco – the leading global baby brand and a long-term MSC Cruises partner. Exclusively on MSC World America, the popular Kids’ Clubs will be open all day, from 9am until midnight for the duration of each voyage.

The harbour – At the heart of the Family Aventura district lies The Harbour, a revolutionary new outdoor park where families can come together to engage in activities, indulge in delicious bites and soak up the sun. The Harbour offers an exhilarating high ropes course, a thrilling new state-of-the-art Cliffhanger attraction, the only over-water swing ride at sea, a family dwelling area, and a playground modelled after the iconic lighthouse at Ocean Cay MSC Marine Reserve in The Bahamas.

MSC World America swing

MSC World America swing

Other popular MSC cruise favourites:

Sportplex – a spacious and dynamic gaming area equipped with everything from basketball and tennis courts to interactive game shows and even bumper cars and roller skating.

Guinness World Record family quiz – Families can try to bet on the world’s most incredible records and try to top them, creating memories to last a lifetime.

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MasterChef at Sea juniors – a new generation of cooks will have the opportunity to compete in a kids’ cooking competition, where the most talented and creative will be elected each week.


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